The Game, first in the world, opens its doors for “big children” in Istanbul

Posted on Mar 31 2011 - 4:40pm by Sabri KUSTUR

Turkey is an emerging market for gaming industry. The market volume of consoles and console games have been increasing rapidly. By 2015, the market volume of gaming industry may have reached to 500 million TRY. If the games exported via internet are taken into account, the amount may have risen upon to 1 billion TRY.

This numbers make people be optimistic about the future. Certainly, this leads to more investment. Nintendo 3DS have just started to be shipped in Turkey at the same time with Europe. Sony Eurasia have offered three PS3 games with native Turkish language. We believe this kind of actions would increase in the future. Besides those, there are some innovative projects. One of them have been founded with the cooperation of Point Hotel, SETI, Sony Eurasia, and Nortec Eurasia.

Point Hotel Barbaros, located in Istanbul, has a reputation, especially amoung business people. Furthermore, the hotel management has an ambition to merge arts and technology inside the hotel. They made cooperation with some artists, and exhibit their performances inside the hotel. With their latest project, the gap in the technology side would be filled.

A new gaming arena, called The Game, inside the hotel has just opened its doors. It is built on 1500 m2 with an investment of 1.5 million $. Almost 300 people can play games at the same time in The Game. There are 150 game consoles which are Sony PlayStation 3 and Nintendo Wii. Those consoles are installed to different gaming areas. 21 of them are located to general gaming area which let two people play games with each other. There is a special area for multiplayer games like Call of Duty. Three seperate rooms have been prepared for music themed games like DJ Hero, Guitar Hero, and Rock Band. In addition, there are two VIP rooms which have all required infrastructure for fun, like HDTV, PlayStation 3, Nintendo Wii, PC, beverages, etc. Those VIP rooms can be reserved by friend groups or companies in order to organize parties or coop works.

People under 18 won’t be allowed to enter to The Game. Point Hotel Barbaros management said that they were expecting one thousand members in the first year. The annual member fee is around 2000 TRY. This gaming arena opens its doors at 10 am in the morning, and is open until 2 am at night. The members will have the chance to bring their guest with them.

As being the contributors of the project, Sony Eurasia and Nortec Eurasia, the distributor of Nintendo in Turkey, are planning to debut their newest gaming products via events in The Game. You can see the pictures from The Game in the read link.


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